Compact Course:
AI Marketing for Female Founders
Das Projekt "Frauenalia’s Hub" wird gefördert aus Mitteln der Senatsverwaltung für Arbeit, Soziales, Gleichstellung, Integration, Vielfalt und Antidiskriminierung, Abteilung Frauen und Gleichstellung.
Are you a women founder or entrepreneur with a migration background in Germany who wants to make your marketing more effective?
In this compact 4-hour workshop, you’ll discover how to achieve impressive marketing results with Artificial Intelligence (AI). Our experienced instructor, Malgorzata Hoffmann (Doctor of Business Administration and IHK-certified AI Marketing Manager), will guide you through the most important tools and strategies in clear, practical German. You’ll be amazed at how quickly simple AI tools can enhance your marketing success.
Course content
AI Basics & Potential
A clear introduction to AI – and why it’s such a powerful marketing tool, especially for small
businesses. You’ll see real examples of how other female founders are already using
AI successfully.
Effective Prompting & Strategy
Learn how to communicate purposefully with AI systems (“chatbots”). Using the right prompts, you’ll create a customized marketing strategy for your business live during the workshop – and further refine it together with the trainer.
Visual Content & Design
Create eye-catching logos, banners, and images in no time. You’ll work with free AI design
tools and combine them with Canva to design professional marketing materials tailored to your business idea.
Video & Avatars
Turn your graphics into dynamic content by generating short promo videos or animated avatars that grab attention on social media. You’ll learn how to transform static visuals into lively, creative marketing messages.
Your Benefits
Immediate Results
You’ll leave the workshop with ready-to-use marketing materials (texts, graphics, videos) and a clear action plan for your business. No dry theory—see real results as you learn!
Easy Application & No Extra Costs
No previous experience needed. We start from the basics and guide you step by step. All AI tools introduced are free to use, so there are no hidden costs. You can put everything into practice right away using your computer and an internet connection.
Empowerment & Community
At Frauenalia, you’ll learn in an open and encouraging environment. Collaboration, motivation, and inclusion are central to our approach. Interactive activities and group work will help you gain confidence with AI and connect with other inspiring female entrepreneurs.
Our teacher: Malgorzata Hoffmann M.A. / Doctor of Business Administration
Malgorzata Hoffmann brings over 20 years of professional experience, connecting people, ideas, and places – always with a focus on innovative AI-driven marketing solutions. As an IHK-certified AI Marketing Manager, she supports companies in optimizing their marketing strategies, improving campaign effectiveness, and successfully implementing future-oriented tools. Her hands-on teaching approach makes complex topics easy to understand and shows how artificial intelligence can truly elevate your business.